Mission, Values and Methodology
The Johan Cruyff Institute for Sport Studies is dedicated to the education of sports people worldwide and to generating ideas and projects within the sports industry. The Institute is sports-oriented and steadily becoming a leading reference in the sports world.
Mission
Johan Cruyff founded the Institute to meet the academic needs of sport people. Our mission is to turn people’s passion for sport into a profession and to provide knowledge management for sport organizations, offering comprehensive, tailored and high quality services. Our ultimate goal is to provide students with the possibility to study at any time, any place, any level, and any pace. We aim to make personal and professional development accessible to sports people worldwide.
Values
Practical and innovative capacity: we encourage entrepreneurial skills and professional development.
Commitment and cooperation: we assess needs and challenges together with our clients. We share knowledge with them and work together. These values include professionalism, teamwork and the ability to listen and learn.
Passion and integrity: we want to turn people’s passion for sport into a profession for the future, and we embrace our principles with enthusiasm. Working with sports is working with intangibles - emotions, feelings and traditions - all of which can be applied to the business world, and all of which the business world is increasingly applying in daily practices.
Human scale: All of our activities are people-oriented, focusing on development and wellbeing. Our intention is to place the individual at the center of their priorities. The objective of our programs is the personal and professional growth of participants. This approach is also reflected in our commitment to help people and serve society.
These values include respect for others, humility and commitment to the common good of society.
Methodology
Through a specialized methodology adapted to the needs of sports people, our goal is to achieve the highest level of professionalism. We identify needs, design a customized curriculum, implement and evaluate the academic programs to ensure the maximum quality.
We are well aware of athletes’ specific calendars. Therefore we offer dynamic, innovative and practical programs that fit into the lives of athletes.
Our programs promote learning as a lifelong process and cover a constantly changing global market. To serve students best, we offer flexible schedules, diverse learning environments and the latest technologies.
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